The 360 deal is a relationship between a company in the music industry and an artist. This deal helps the artist to obtain a support in the fields of marketing, financing, tours and merchandise, while giving the music company a share of the revenues from all the activities a artist has.
Positive aspects for Artists: The artist is given a long-term relationship under 360 deals, so the music company also needs to focus on long term success. When such a commitment would be missing, the label companies would simply not be able to recover their investments
Direct-To-Fan Marketing
With D2F marketing the artists and the music companies are able to promote and later sell the music directly to fans. No middlemen like huge distribution chains are needed anymore, so they can simply be left out nowadays. From a marketing perspective, this opens a wide range of doing it yourself at a low cost. But D2F marketing is more than only a marketing technique. It is a method that is used to reach to fans. The idea is to reach out to fans directly and build a loyal fan following using social networking platforms and modern technology. The ultimate goal is that in the end fans are motivated to buy their music, online or otherwise.